1. The rise of the cat economy

In 2021, the types of pets in China will be diversified, mostly cats and dogs. Among them, dogs account for up to 70%, cats account for more than half, and aquariums account for 16%. They are the number one choice among non-dog and cat pets. Birds, reptiles, and rabbits all account for 9% of exotic pets, while rodents and amphibians are relatively rare, accounting for 6% and 4%, respectively.

According to different city levels, China’s first-tier cities mainly raise amphibians, rodents and reptiles, accounting for more than 37%; the new first-tier cities mainly raise dogs and cats, accounting for 27%, respectively. 28%; second-tier cities mainly raise aquariums and reptiles, both accounting for 20%.

More and more people in modern times feel that keeping cats does not require walking the dog every day like dogs, and the food intake of cats is not as large as that of dogs. Due to the time cost, feeding cost, living space and urbanization process, the cat economy is jointly promoted. The number of cats has grown rapidly, and consumption related to cats has also shown a strong growth trend. The refinement of cat raising provides a broad space for cat economic development.

2. the wave of domestic products

Domestic brands have broken the pet industry's defenses from low-end pet food, pet snacks, pet supplies and other low-threshold product categories, and have achieved a certain market positioning. In the future, with the improvement of the quality of domestic products, the open attitude of pet owners to domestic brands, the rationalization of pets and the development of the sinking market, domestic brands will usher in more development opportunities.

3. The development prospects of pet-raising sinking market

With the development of China's urbanization process, apart from the large scale of the pet raising market in first-tier cities, the pet raising market is sinking. The penetration rate of family pets in second- and third-tier cities has increased, people's awareness of pet-raising has gradually increased, and the consumption penetration of pet-related categories has further increased. Second- and third-tier cities have shown huge market potential.

4. Pet medical online

With the continuous development of Internet technology, the digitalization trend of medical care is the future development direction of the entire medical industry, so online pet medical care is also inevitable. In the future, the pet medical industry will develop more online medical models as a supplement to offline. In the future, we are optimistic about preventive medicine products purchased online and used offline, and online diagnosis and treatment.

5. Service diversification

As pet owners' income increases and consumption upgrades, pet owners' demand for pet services continues to increase. The form and content of pet services are constantly refined and innovated. In the future, with the further development of pet owners' refinement, more anthropomorphic pet services will appear, such as existing pet schools and pet etiquette training classes.

6. Omni-channel model

With the development of digital informatization and the advancement of Internet of Things technology, the online and offline omni-channel operation model will be a strategic channel for brand owners and channel providers to expand in the future.